Quick Answer: What Are The Four C’S In E Commerce?

Marketing mix is defined as the set of tactical marketing tools (4Ps) that a business blends to produce the response it wants in the target market (Kotler & Armstrong, 2014).

The 4Cs are customer solution/value, customer cost, convenience, and communication (Kotler & Armstrong, 2014)..

What are the 4 C’s in business?

The 4 C’s of marketing, which consist of Consumer wants and needs, Cost, Convenience, and Communication, are arguably much more valuable to the marketing mix than the 4 P’s.

What is the four C’s?

Cook. Updated . The four Cs are the four characteristics used to determine the quality and value of a diamond: carat, cut, clarity, and color. The characteristics of a diamond are graded and categorized by the diamond industry to establish its retail value.

What is convergence in e commerce?

Convergence is an all-encompassing activity that goes beyond mobilising fixed connections and provision of continuous coverage. The development of convergent communications has shifted most recent interest from ‘pure’ eCommerce into mobility-related eCommerce, or meCommerce.

What are the characteristics of eCommerce?

Characteristics of the Best eCommerce WebsitesEase of Navigation. This is one of the most important aspects on your website. … Fast Load Times. Having fast load times is essential to getting a good ranking in Google. … Clear Polices. … Seamless Checkout Experience. … Design Isn’t Distracting from Shopping. … Branded. … Promotes Related Products. … Accurate Product Descriptions.More items…•

How do I market myself with no money?

17 Ways To Promote Your Business For Little Or No CostStart a Website or Blog. … Get Active on Social Media. … Get Added to Internet Directories. … Get Active with Online Communities. … Email and Forum Signatures. … Press Releases. … Ask for Reviews. … Guest Blogging.More items…•